10 Social Media Trends 2021 that creators and brands must know.

  

1. Social Media is one of the search engines.

People spend more time on social media searching for things, more directly on each platform. Through different features for each platform, whether it's keyword searches or hashtags, etc., from using only search engines such as Google mostly.

Most of the things people search for are products or stores. Or the issues that are in the society at that time because social media is a platform with real-time news. But communicating to the target audience depends on the use of various features. on social media too So that your own content or brand can easily reach the target audience. through the search itself

2. Short video content is still hot.

Last year was the golden era of short videos, especially TikTok, which resulted in a new trend in video content creation, resulting in challenges for people to participate in their campaigns or content. more

There are also short videos like IG Story that continue to be popular. So many social media platforms are adding similar features, such as Twitter adding Fleets.

by short videos, in various formats This can bring the messenger and the receiver closer together. because it is another channel of communication In the case of stories, it's a platform to keep track of life updates. Including having many features to play Such as filters that are AR that allow creators to try to create their own filters.

In terms of brands, AR can also be paired with stories to promote or allow target audiences to experiment with products such as lipstick color testing through AR. Additionally, using short video content will challenge brands to find ways to Present the message to capture the attention of the target audience within a short period of time.

3. E-Commerce keeps growing

from the situation of covid that everyone has to quarantine Causing many industries to not be able to open the original storefront 100%, thus enabling E-Commerce to play a role and grow by leaps and bounds. Many social media platforms have come out with features to support online shopping, such as Reels on Instagram, Shop on Pinterest, MarketPlace on Facebook, etc. And many platforms are still developing online trading features to answer. to meet consumer behavior in the future as well

Including the use of influencers that this year is still hot and likely to play a more role than helping to promote products via social media. But it may also include marketing and creating content for social media distribution that can be more than entertaining. which will be more important to E-Commerce

4. The number of users of Messaging App tends to increase.

In 2023, the number of users of Messaging apps is expected to increase. So it's a great opportunity for creators and brands to prepare. to find marketing channels that will communicate to new channels like this chat app

5. Customer service via social media

Social media is another channel that brands use to connect with their customers. It is a good relationship and increases closer together. especially in this era of covid Contacting via online is a convenient and quick way. respond to the current situation and lifestyle of people Therefore, the target group or customers expect to receive good service. fast response via social media

6. Live Stream, help for brands

Live is another feature that has become more popular since last year. And still tend to play more roles in marketing. Because it is another channel that allows creators and brands to reach more target groups. More real-time communication It's also good for the store as it makes the brand look more trustworthy.

7. People are more aware of social issues.

Social media is used as a medium for exchanging opinions. including claiming rights or various social issues Whether it's politics with the most engagement in the past year. including the environment and inequality in various fields It's been talked about a lot as well.

The groups that lead the movement on social issues are mostly children of the Gen Z era, including people who use social media of all ages. So if a creator or brand is aware of the issues, it can be a way to build a positive image and gain more support.

8. Fake news continues to rise.

Fake news or fake news has been spreading heavily since the beginning of last year. which is caused by social media itself Because the news that is shared and forwarded quickly until perhaps not having passed a clear examination first including the use of techniques which makes it more difficult to distinguish between true and false. This is something that creators and brands need to be very careful about in bringing information. to publish or make content Because it will affect the image greatly.

9. Use a variety of social media channels

Using multiple social media channels increases your chances of reaching more target audiences. Nowadays, each platform has many features to choose from. This makes it possible to create more new content. Another thing is that each platform has a different nature of use. Communication through each platform also allows content to reach different target audiences.

10. Create content that keeps people engaged.

Creating content that allows people to participate, whether through challenges, hashtags. or open to everyone to talk and exchange experiences Or if it's good to do content that can reach the in-site of the target audience, such as the use of memes that are now widely used. Because it is the introduction of images and short messages. put it to convey meaning also get entertainment And this year, meme usage is likely to increase as well.