why is the digital world important?

  why is the digital world important?

Today, when we make (or have to) make dramatic changes in our social and business lives, the concepts of digitalization and digital transformation have become even more important. The digital effects of new technologies and agenda conditions have changed the perspective on “traditional skills” in all sectors. In short, in the new world, it is no longer enough to have technical and sectoral skills depending on the job/position.

Industry 4.0 concept with the name that we can begin to hear frequently digital mindset (digital mindset) approach, already for a long time and I also located within Growth-Oriented importance of having implemented and digital skills in the field of Digital Marketing sine qua non of our industry. But I would like to underline that the concept of digital mindset does not only mean digitalization and dominating technology. New skill sets, which have been on the agenda for a while and are called "soft skills", have become one of the most important requirements of our age. In other words, for people to adapt to digitalization; they also need to have these skill sets that are not tied to a particular experience, discipline, line of business, or role.

So, what are the skills required by the digital mindset?

In the field of Growth Oriented Digital Marketing, it was enough to have digital technical skills such as being able to master PPC and SEO to keep up with digitalization at first. However, as the digital mindset has become more and more widespread, we have seen that those who implement the most effective growth-oriented digital marketing strategies have a new set of skills along with these abilities.

To summarize these critically important capabilities that will help you stand out from the crowd and add value to your business in your career:

1- Flexibility and Adaptability

In the complex and ever-changing business world, you must be able to channel your resources quickly, as an individual or as a business, to be able to solve real business problems and respond to new demands. This is only possible with the ability to adapt. Today, we have seen the best example of this in companies that "repurposed" during the pandemic (Dyson's switch to producing respirators or perfume manufacturers starting to produce disinfectants, etc.).

2- Creativity

As I mentioned, mastering technology is no longer enough. Individuals fed by the driving force of their imagination and curiosity; It is important to be able to interpret challenges and think of new solutions with a critical and creative perspective. Analytical skills must be combined with creativity for deeper analysis, forward-thinking decisions, and more successful strategies.

3- Digital Leadership

We can summarize the principles of digital leadership, which you may have heard of as Leadership 4.0, as follows:

Manages own and team's time effectively

Able to maintain the motivation of the team with stress management

Ability to remotely manage and delegate teams

Open to new experiences and innovation

Inspirational

ethical

4- Communication & Cooperation

The ability to communicate effectively is an essential part of building professional relationships. Collaboration within a team with the right communication polishes the strengths of each team member. For this reason, teamwork is of great importance for sustainable growth. In this context, we have started to encounter a lot of collaborations between departments as well as intra-departmental teams in businesses. For example, in many businesses, sales and marketing teams have merged to form "growth" teams.

Digital mindset through the eyes of marketing

Sectoral knowledge and experience, of course, still maintain their importance. But even now, we're talking about expertise in jobs that didn't exist 5 years ago. Likewise, after a few years, we will witness new or disappearing business lines as a result of further automation and artificial intelligence. For this reason, it is essential to have digital skills to stay current and relevant throughout your career and to adapt quickly to changes in any situation. In this sense, I tried to discuss how vertical and horizontal specializations have changed in the world of Digital Marketing in a webinar we organized in the past weeks.